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THE WORSHIP NETWORK AND WORD RECORDS ANNOUNCE PARTNERSHIP TO CREATE NEW “VISUAL TRACKS”
First-Ever DVD Performance Tracks Enhanced with Video Backdrop Will Feature Songs by Casting Crowns, MercyMe, Carrie Underwood, BarlowGirl, Chris Tomlin and Natalie Grant
NASHVILLE, Tenn. – June 7, 2007 – The Worship Network and Word Records have partnered to create Visual Tracks, described as the next generation of performance tracks. The first 20 Visual Tracks in the new series, featuring songs originally made by popular artists Casting Crowns, MercyMe, Carrie Underwood, BarlowGirl, Chris Tomlin, Natalie Grant and others, are set to release at Christian retail in July, announced Bruce Koblish, president of The Worship Network and Tim Marshall, senior vice president of Artist Relations and Music Publishing for Word.
The Word Visual Tracks series takes digitally mastered songs from today’s top praise & worship and Christian music artists to create a DVD performance track that is enhanced by The Worship Network’s stunning video and photographic images. The video is designed to provide a visual and emotional backdrop for music performances in many settings including church services, concert events and others.
“The Worship Network is very pleased to join with Word which has always been a leader in performance tracks, to create this exciting new tool. We are seeing more churches and worship artists incorporate media technology into their worship services and other events, and the Visual Tracks provide something they have never had before – a user-friendly resource that offers a powerful visual context for their music presentations,” said Koblish, who added that this partnership represents the organization’s overall strategy of expanding The Worship Network’s impact beyond the broadcast spectrum to additional media platforms.
Added Marshall: “We saw a need in the market for this type of visual product - one that was geared more toward the church soloist and allowed them to add a visual element to their special music. It was natural for us to partner with The Worship Network for this kind of product as no one does inspirational and worship imagery better than they do. Because this type of product has never been offered at the performance track level and because of the quality of the new tracks, the response at retail has been overwhelming.”
The Visual Tracks, as with all Word Tracks, will offer a demonstration track with vocal along with performance tracks in three keys. If the original song included background vocals, the Visual Track will also offer the option to perform the song with or without background vocals. The track’s video and photo images are synched with music, intended to be displayed as a video behind the music performer. The DVDs also feature a lyric “on” and “off” option.
The first 20 Visual Tracks feature a diverse collection of current and recent songs. The Worship Network and Word partnership calls for 20 additional tracks to be added to the series by this fall with another 60 planned for 2007. The first tracks to be available at retail in July include:
Song Titles | As Made Popular By |
| Call On Jesus | Nicole C. Mullen |
| Cry Out To Jesus | Third Day |
| Do They See Jesus In Me | Joy Williams |
| Held | Natalie Grant |
| How Great Is Our God | Chris Tomlin |
| I Am | Mark Schultz |
| I Can Only Imagine | MercyMe |
| I Need You To Love Me | BarlowGirl |
| Jesus, Take The Wheel | Carrie Underwood |
| Lay It Down | Jaci Velasquez |
| Lifesong | Casting Crowns |
| On My Knees | Jaci Velasquez |
| Praise You In This Storm | Casting Crowns |
| Redeemer | Nicole C. Mullen |
| Remember Me | Mark Schultz |
| Untitled Hymn (Come To Jesus) | Chris Rice |
| Voice Of Truth | Casting Crowns |
| Who Am I? | Casting Crowns |
| Wonderful, Merciful Savior | Selah |
| You Raise Me Up | Selah |
About The Worship Network:
The Worship Network exists to help people worship God through broadcast programming, worship resources and products, Internet/emerging technology platforms and events. What began in 1992 with Worship, the network’s signature programming that combines beautiful nature images, music, and scriptures, has expanded to all forms of media. The Worship Network operates a 24-hour digital television network in more than 50 markets, develops partnerships to create resources and products that facilitate personal and corporate worship, supports an online community that includes 24/7 streaming video at www.worship.net and will partner with events that will include live concerts, worship seminars and more. The Worship Network has been honored with 29 Telly Awards for excellence in production and programming and has offices in Nashville, Tenn., and Clearwater, Fla.
About Word Records:
Word Records is a part of Word Label Group, a division of Word Entertainment, a Warner/Curb company. The artist roster heralds some of today's top Christian music performers and songwriters including Amy Grant, Point Of Grace, Building 429, Nicole C. Mullen, Randy Travis and American Idol's George Huff. The Word Label Group leads the industry with over fifty years of music-making history.